If you are here, surely you are looking for a great strategy to get backlinks to your e-commerce site. Well, let me say this right away: building a backlink strategy is tough.
Trust no one that tells you otherwise!
Even those websites that are at the ninth and tenth positions in Google’s results list have over 30,000 backlinks.
I’m not telling you this to discourage you. On the contrary, I promise: building a backlink strategy is worth it!
You don’t need to be famous or to have a high-ranked website to work your backlink strategy.
And as the popular quote claims, ‘the best time to plant a tree was 20 years ago, the second-best time is now’.
So, as you probably already know, the best way to build your backlinks strategy is, basically, to ask for them.
However, there are a few things you need to keep in mind before starting to send emails.
If you are starting with this whole e-commerce world, let me recommend you this article about how NetSuite can help you organize your online business.
Follow this guide to nail the perfect backlink strategy for your e-commerce site!
And remember: this will work no matter how big your site is!
The best way to build backlinks in 2021
Sending tons of link requests is not a terrible idea.
Nevertheless, it’s far from being the best.
Considering that the average person receives 88 emails every day, ask yourself: why would they open yours?
Keep that in mind next time you write an email asking for a backlink.
The first element you need to consider is how can you be appealing to those websites you are trying to collaborate with.
In other words, the way you pitch your proposal is the key to success.
At the same time, you must keep this pitch short, so don’t forget to go straight to the point!
The truth is that, if a website gives you a backlink, it’s because it’s convenient for their own website.
Start your backlink request by explaining to the site owner the benefits they’ll get from this collab.
Speaking of benefits, do you know the main benefits of e-commerce? Don’t forget to take a look at this article to find out!
Lucky for you, most sites are looking for the same benefits:
- Relevant content for their website
- Long, deep, and fully detailed content
- Well written content
- Legitimate website
Let’s explain each of them a little better!
1. Relevant content for their website
It’s essential that the content that links to your website is related to your own content.
The best way to achieve this is by linking to a website that complements your content, adding valuable information, or verifying what you said.
This means that your website must become an authoritative resource for other websites to build a backlinks strategy.
So, to sum it up: there needs to be a logical connection between your content and the content of the website you want to ask for a backlink.
This leads us to our next point:
2. Long, deep, and fully detailed content
It’s a well-known fact that content needs to be long and detailed to be relevant.
Long content performs better than short content in Google’s search engines.
And if your website is well ranked on Google’s results list, chances of getting backlinks multiply!
However, quantity and quality are not the same things.
To put it simply: you can write a terrible 6000-word article or a remarkable 800-word article.
Usually, finding a middle point in terms of length is the best choice: around 3000 words.
3. Well written content
If you want site owners to take you seriously, your site can’t allow grammar mistakes.
This doesn’t mean that your content has to be unpolluted, but you do have to make sure it’s easy to read and understand.
Think it this way: what’s the message you want to say? Are you saying in the clearest possible way?
You don’t need to be completely obsessed with grammar, but keep in mind that your site might lose credibility if readers think you don’t even know how to write properly.
4. Legitimate website
Even though many users don’t care about this, a site owner will consider whether or not your website is legitimate.
If your website is too simple and it clearly comes from a basic WordPress temple, odds are you will not get the backlinks you are looking for.
This doesn’t mean that you need to get a customized and crazy expensive design, but make sure that it looks real.
My advice is that you always link your website to your social media profiles to look more trustworthy.
Main benefits you can offer to site owners
Let’s say you have applied all of the above and you have a legitimate site with relevant well-written content.
You are now ready to contact site owners to ask for backlinks. What will you offer them?
As we already discussed, you need to tell them the benefits they’ll gain.
And convincing them of that is the hardest part of the whole backlink strategy!
First of all, of course, is relevant content.
Apart from that, offering an established audience is what most site owners want!
If you can guarantee that you have their potential customers reading your content, you’ll definitely earn a backlink to your site.
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