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¿How to improve my website’s UX to get more customers? (2022)

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¿How to improve my website’s UX to get more customers? (2022)

Global retail e-commerce is expected to grow up to 6.54 trillion dollars in the upcoming years. As an e-commerce business owner, surely you don’t want to miss that.

But for that to happen, you need to focus all your efforts on building a powerful e-commerce website.

Even if you get a lot of traffic to your website, you must ask yourself: are those users becoming customers? Or are they just looking around and then leaving?

Customer conversion is key to your e-commerce business success.

But how to achieve it?

That’s where your website’s UX comes in.  Generating a friendly user experience is crucial to make users become customers!

NetSuite will also be your best ally for your online business. Learn more about it in this article about NetSuite Modules! 

We’ve created a guide with our top 9 tips to improve your website’s UX to get more customers in 2022.

¿How to improve my website’s UX to get more customers?

First things firts: if you are still not convinced about the benefits of online shopping, take a look at this article about the benefits of e-commerce.

As we always say, there are no magic potions. However, some elements could play in your favor if you manage them wisely.

  1. Make sure your website is responsive
  2. Check your page’s loading speed
  3. Pay attention to your website’s visual aspect
  4. Show good customer’s reviews
  5. Simplify the whole buying process
  6. Ensure that users find what they are looking for
  7. Provide various payment options
  8. Don’t wait for customers to ask
  9. Include chatbots

Let’s talk a little more about them:

1. Make sure your website is responsive

broken url

Don’t forget the #1 rule of digital marketing: mobile first!

Users are going to access your website from whichever device they are using. And they must have a great user experience in any of them.

A website that displays perfectly on any screen, from mobile phones to computers and tablets is what we call a responsive website.

You must enable a nice shopping experience from any device.

2. Check your page’s loading speed

loading speed

This rule is quite simple: if users try to access your website and it takes more than 3 seconds to load, they are going to leave. Yes, 3 seconds, that’s how impatient online shoppers are.

After that, Google will know they didn’t enjoy the experience. In other words: that your website’s UX is poor.

To sum it up: don’t make users wait. We strongly recommend you check your site’s speed with Google PageSpeed Insights and consider its suggestions to improve your loading speed.

Additional tip: We also use GTMetrix to get more info about our pagespeed.

SEO is huge in an ecommerce site so make sure to follow each one of our SuiteCommerce SEO useful tips.

3. Pay attention to your website’s visual aspect

digital composite of hand holding smartphone with vignettes

If you had a physical store, you wouldn’t let it be dirty, stinky, or just not appealing. You would want visitors to enjoy their experience and, therefore, being more willing to buy.

That same logic should be applied to your online store.

Hire good graphic designers, choose high qualityimages, work on your brand’s visual identity.

It is worth it.

If you sell products, don’t forget to include many pictures, so users can get a view from different angles. You can even consider adding videos to showcase your products.

4. Show good customer’s reviews

Customer review

Users prefer online stores that have many good reviews from previous customers.

Some people still feel that it’s not safe to shop online, so other people telling them that they already bought in that same store and it went great will make help them trust the website.

Keep this in mind when designing your online store. Make it easy for visitors to find reviews of your products or services!

5. Simplify the whole buying process

website's UX: checkout process

If someone has already decided to buy something from your online store, you don’t want them to give up on that idea just because it takes too much effort.

Remember: always think of Internet users as impatient and distracted.

Don’t ask for information that you don’t really need and don’t make users go through a lot of pages before actually buying your product.

The more simple your checkout process is, the better.

If you are having trouble with inventory and payment methods, this article about NetSuite may help you solve it.

6. Ensure that users find what they are looking for

Composite image of businessman holding and using tablet computer

When it comes to online shopping, every second count. That means that every click counts too.

Avoid forcing your visitors to make many clicks and to navigate through a lot of pages to find what they are looking for.

If you have too many products and you can’t put them all on the homepage, a good idea is to divide them into categories.

Also, add a big search bar so users can easily type whatever they are wishing to find on your site.

7. Provide various payment options

payment options

Not everyone can (or wants to) pay with credit cards or debit cards.

If it’s possible for you, provide many payment options, including cash when the product is delivered, gift cards, mobile wallets, and other payment platforms like PayPal.

8. Don’t wait for customers to ask

frequently asked questions

The FAQ section in websites is known for saving a lot of time, both for you and your visitors.

Make a list of questions that users usually ask and answer them in a visible place on your site.

To do this, you’ll have to think like a customer and imagine their possible needs, wishes, and concerns about your product or service.

9. Include chatbots

website's UX: website insights

Contact, talk, help, and give suggestions to users using a chatbot.

This will not only save you some valuable time: it will also enhance your website’s UX.

However, give it some thinking. Users won’t want to talk to a chatbot if its answers sound too robotic!

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