509, targets the motorsports apparel market but emphasizes lifestyle branding and community engagement. Their business model includes:

• Comprehensive Product Range: Offering helmets, goggles, outerwear, and accessories for snow, dirt, and street riding.
• Direct and Dealer Sales: Products are sold directly online and through a network of authorized dealers.
• Customer Loyalty Programs: Engaging customers through the 509 IN5IDERS loyalty program.

Since 2023, BrokenRubik has been collaborating with Teton Outfitters to enhance their B2B and B2C operations through SuiteScript and SuiteCommerce Advanced. Together, we strive to optimize their business processes and deliver the best user experience by understanding their business thoroughly and seeking the most effective performance metrics and automated processes. Additionally, we integrate various third-party services for them, such as Klaviyo, Google Analytics 4, Meta Feed, SmartHub, among others.