Over 4.660 million people are Internet users. Each day that goes by, Google processes almost 3.5 billion searches on its engine. This number goes up by 10% every year.
There are so many users -and potential consumers- searching the Internet that it would be foolish for brands not to take advantage of this.
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However, it is also very naive to think that setting up an online store is enough to be an appealing option for consumers. Even if they are looking for your exact product or service, you are going to have to put some extra effort into the equation.
To generate leads and conversions to your website you need to know a lot about SEO.
Lucky for you, we have decided to create this article to tell you everything you need to know about SEO, Suitecommerce SEO, the main strategies to do SEO for Suitecommerce, and mobile SEO.
What is SEO and what is SuiteCommerce SEO?
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Let’s start from the very beginning: Search Engine Optimization (SEO) is necessary for your website to appear on the top results of Google’s search engine organically. This means, without paying Google for advertising.
Back in 2010, appearing on the first page of Google’s results was pretty easy. All it took was a little bit of SEO understanding.
However, disappearing from that page was also very easy.
This meant that businesses were constantly going up and down on Google’s results pages. This was annoying and confusing for both websites and consumers.
Thankfully, this has changed.
Nowadays, due to an important improvement in Google’s algorithmic, it is harder to appear on page one of Google’s result and it is also not so easy to lose your position.
This is where SEO takes action. Wisely optimizing Google’s search engine is essential for any brand that wishes to stand a chance in this competitive Internet world.
As one famous saying claims, ‘the best place to hide a dead body is the second page of Google’s results’. I really hope that your online business does not find out why!
What’s the difference between regular SEO and Suitecommerce SEO?
First of all, if the whole Netsuite thing is still not clear for you, now is the right time to follow this link and find out everything about Netsuite. You can thank us later!
As you can see, the title for this article is Suitecommerce SEO, so you are probably wondering what’s the difference between regular SEO and Suitecommerce SEO.
On one hand, SEO implies optimizing the search engines for every website you want.
It could be a magazine website, a newspaper website, an e-commerce website, a blog, a portfolio website, a landing page, etc. The list goes on and on.
On the other hand, Suitecommerce SEO refers specifically to SEO for e-commerce websites.
If you are still not sure about the advantages of having an online store, check this article about the top 15 benefits of e-commerce.
The Suitecommerce SEO strategies we share with you in this article have been specially designed to improve SEO for increasing sales, conversion rates, and boosting your business.
5 main strategies for Suitecommerce SEO
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If you are looking for organic growth for your website, Suitecommerce SEO is definitely the answer.
Nevertheless, it is not as easy as it sounds (actually, we wonder if it sounds easy at all!).
We have selected our top 5 strategies for Suitecommerce SEO and we are going to explain each by each.
Backlinks
Site Speed
Keyword research
SEO On Page Optimization
Mobile SEO
Follow them to optimize your e-commerce website for better organic growth.
1. Backlinks
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One key element for Search Engine Optimization is backlinks.
Backlinks are links to your website coming from another website.
Why is this so important? Because Google thinks, since other websites are recommending you and talking about you, your website is relevant and has authority.
Of course, the best way to get backlinks is to create relevant content that really interests people. If that’s the case, users will want to share your website with others. That way, you will get a great reputation for your site.
Think of it this way: the better the content, the more backlinks. The more backlinks, the higher rank on Google’s search engines.
If you wish to know more about this topic, we highly recommend this backlinks guide.
2. Site speed
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How many times have you abandoned a website just because it was taking too long to load?
As you can see, SEO is a lot about common sense: just as you, users don’t want to be stuck on your website.
If users spend only a few seconds on your website and then leave, Google will know it provides a bad user experience and punish it by putting it in the last places of its page results.
Therefore, your website’s loading speed is highly relevant for SEO.
The equation is easy: do you wish to increase your conversion rate by 8.4% and your average order value by 9.2%? All you have to do is improve 0.1 seconds in the page loading speed.
This means that the loading speed of your website and its organic growth are directly correlated.
To improve your website loading speed, first, you need to find out what your current speed is.
We recommend you using Google PageSpeed Insights and Test My Site.
Using these tools you will get to know your website’s current loading speed. So that’s your starting point.
Whatsmore, these tools also let you know how you can improve your loading speed with easy fixes.
3. Keyword research
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Keywords are the main terms, also known as ‘search terms’ or ‘search queries’, that users look for in Google search engines.
If you own an online store, you must identify the following keywords:
Which keywords your customers use
Which keywords are the most important (meaning: which of them will drive the higher amount of users to your website)
Knowing the keywords for your website is key to drive traffic to your site.
Let’s explain this better with an example.
Let’s say you sell a product for cleaning any kind of fabric.
Two possible keywords for your website could be ‘carpet shampoo’ and ‘carpet cleaner’, and you should choose the most relevant one.
In this case, ‘carpet cleaner’ refers to a person who cleans, so it’s a good keyword if you offer a service to go door to door cleaning carpets.
On the other hand, if you are an online store dedicated to selling our product online, ‘carpet shampoo’ is the wiser choice.
Accuracy on the keywords you choose results in a higher chance of converting since consumers will find you faster and easier.
There are two great tools to help you find your keywords: Ahrefs for English keywords and NichoSeo for Spanish keywords.
Wanting to learn more about e-commerce? Here are our top 18 favorite e-commerce blogs. Check them out!
4. SEO On-Page Optimization
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As its name suggests, On Page SEO is a term we use to refer to what’s going on inside a specific web page.
Therefore, On Page SEO is key for positioning each page on your website.
On Page SEO is one of the many aspects you need to take into consideration when trying to get organic traffic to your website.
Don’t forget to check out this site to learn everything you need to know about On Page SEO.
5. Mobile SEO Optimization
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You’ve probably heard many times the concept of ‘mobile-first’.
It means creating and optimizing content to perfom better on mobile devices, instead of focusing on desktop searches.
This practice started thanks to the increasing amount of mobile searches in the last few years. Mobile searches even exceeded desktop ones!
In other words: people are more likely to enter your website from their mobile phones rather than from their computers.
Whatsmore: Google now uses your website’s mobile content to rank your site on its page results.
There are also some really interesting facts to keep in mind when talking about this mobile-first practice, according to Google:
People have been looking for product reviews on their mobiles a 35% more in the last two years.
Users have watch video reviews for the equivalent of 50,000 years.
People are typing searches with the word ‘best’ 80% more over the last two years.
